A baby food company based in New York, New York, that burst onto the organic food scene in 2003 and now serves healthy meals to children nationwide.
AtoZ worked with Happy Baby from the very start, before their name was set and while multiple visions for the company look and feel were still under discussion. From those first logo designs to initial packaging, expo exhibits, advertising and staging, AtoZ helped make founder Shazi Visram’s vision a reality.
In 2013, Happy Baby was acquired by Group Danone. The logo and packaging have now changed slightly, but the heart of AtoZ’s initial design is still there.