Happy Baby frozen foods


Design of a fresh, bright take on frozen food packaging for a company bending the rules when it comes to how baby food is bought and used. As an entirely new concept in the frozen food aisle—and the up and coming organic food market—the package and the information had to be eye-catching and clear, appealing to parents and babies alike.


A whimsical package that informs the consumer in a fun yet clean way that engenders trust and stands out from this growing segment of the market. The package morphed over the years as needs changed, and eventually was discontinued, once their shelf stable products took off.