Happy Baby


A baby food company based in New York, that burst onto the organic food scene in 2003 and now serves healthy meals to children nationwide.


To create a happy, warm and unique logo and identity system that secures shelf space as well as develops consumer recognition and loyalty.


A bright, lively look for a company at the leading edge of today’s organic food revolution. In 2013, Happy Baby was acquired by Group Danone and the logo was acquired too! It has now changed slightly, but the heart of the initial design is still there.

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