In their rapid moments of growth, Tradewind’s offices and airport signage were not always at the forefront of their attention. After many years, they decided to invest in the look and feel of their entrance space and offices as well as refresh customer contact points and lounges.
AtoZ helped to develop a company look for all signage, as well as Tradewind’s offices and lobby, in a high impact yet cost-effective way. Bold black signs for most airport communications and wayfaring made it easier for customers navigating the constantly changing airport thoroughfares—in San Juan, Puerto Rico especially. In their offices, through many small touches, visitors are welcomed in a tasteful way with minimal cost. Some of the projects included the development of a consistent color scheme for walls, trim and highlight walls, simple office signs, clean framed photos, a large metallic logo in the entry, as well as modern furniture and carpeting.