AtoZ has been designing SHU’s orientation materials since 2016. The “All Access Pass” theme has been in place for some time, but each year the design is revamped, icons are created, and the graphic themes are applied to Student and Parent IDs as well as banners for web and around campus.
In 2020, AtoZ was asked to envision a larger self-mailing design and format. Three concepts were presented, all formats which would simplify the instructions and help students more easily navigate the online registration experience. A vertical solution was chosen with bold typography and fun-filled photographs smattered throughout to excite new students about their upcoming orientation at Sacred Heart.