In 2016, Sacred Heart decided to reinvent their main “Campus Visit” piece. A brochure that is one of the first points of contact between a potential student and the university, it is paramount that it projects all that SHU has to offer.
AtoZ developed three concepts for this 12-page brochure—each with revamped and simplified solutions to communicate all that makes SHU unique. SHU chose the “fast facts” infographic option in a brochure that touts white space and a muted palette of colors set off against a slew of engaging student photos. This brochure has withstood the test of time and is still in use, with yearly updates.