Bitchin’ Butters artisanal peanut butters


An artisanal peanut-butter line developed by two sisters in New York City.


Design labels for a sassy new entry into the gourmet peanut butter category that reflects the founders and their unique ingredients.


Developing a concept that reflects the “high quality, stand your ground, take on all-comers, completely homemade peanut butter” that is Bitchin’ Butters was a really fun assignment. Their flavors—Not-So-Plain Jane, Big Bad Ruby, Dark Brown Debbie and Fanny Got Back—stand out on the shelf through the use of bold type, bright colors and a design that reclaims the sexy woman “trucker silhouettes”—morphing them into unique, powerful and yet still sexy ladies.