Anna Maria Transfer Brochure


Anna Maria College needed to rework their transfer brochure to reflect their new brand and guidelines as well as highlight the amazing academic, college life and financial opportunities AMC offers—as well as their vibrant location in Worchester, near Boston.


Along with developing a new logo and branding guidelines, AtoZ developed a palette of colors for use throughout AMC’s materials and spaces, as well as a subtle use of the logo, tinted back on solid color backgrounds. The palette included a color bar, which became a part of the overall structure of this self-mailer, alongside large photographs, punched up fast facts and a map and well as easy-to-read lists and main points.