Design of a fresh, bright take on frozen food packaging for a company bending the rules when it comes to how baby food is bought and used. As an entirely new concept in the frozen food aisle—and the up and coming organic food market—the package and the information had to be eye-catching and clear, appealing to parents and babies alike.

solution

A whimsical package that informs the consumer in a fun yet clean way that engenders trust and stands out from this growing segment of the market. The package morphed over the years as needs changed, and eventually was discontinued, once their shelf stable products took off.

Design of a fresh, bright take on finger food packaging for a company bending the rules when it comes to how baby food is bought and used. 

solution

The first organic finger food on the market needed a design that stood out from the crowd. Using redundant Method packaging, a fresh, clean stand-out design was created to inspire tots and their parents.

Design of a fresh, bright take on baby cereal packaging for a company making a huge impact in a market that was stagnant for years. 

solution

The first organic baby cereal on the market with DHA and Probiotics, a design that stands out from the crowd was created to help make HappyBellies a much-sought after item on Whole Foods shelves, and then in stores everywhere soon after.

An artisanal peanut-butter line developed by two sisters in New York City.

assignment

Design labels for a sassy new entry into the gourmet peanut butter category that reflects the founders and their unique ingredients.

solution

Developing a concept that reflects the “high quality, stand your ground, take on all-comers, completely homemade peanut butter” that is Bitchin’ Butters was a really fun assignment. Their flavors—Not-So-Plain Jane, Big Bad Ruby, Dark Brown Debbie and Fanny Got Back—stand out on the shelf through the use of bold type, bright colors and a design that reclaims the sexy woman “trucker silhouettes”—morphing them into unique, powerful and yet still sexy ladies.

Design and art direction for a fun, fresh, child-engaging take on frozen food packaging for toddlers. 

solution

Happy Baby’s founder came up with a whimsical idea of creating cartoon spy characters representing the different products, since each meal and sauce included hidden ingredients that tots would not taste, but parents would appreciate. 

Developed by a retired U.S. Army Jumpmaster, Master Blaster is a small-batch hooch maker in Florida who sells on a local scale, mostly at parachute-training events and airshows.

assignment

Create a flexible line of waterproof labels—with a design nod to the founder’s past as a U.S. Army Jumpmaster—that could be used interchangeably depending on what flavor was being brewed up at any given time. The size of the batch and the size of the jars is changeable as well, so the ability to hand label was important.

solution

Clean and bold colors make these labels stand out no matter the flavor. Featuring a Master Parachutist Badge in the center with “GO” and the Airborne insignia underneath, this label’s provenance is clear.

Mini Books

project : Art direction and design of jackets and interiors for an ongoing series of 4” tall gift books on topics ranging from celebrating special occasions to biographies of celebrities.

solution : Eye-catching, “buy-me” designs for nearly a dozen books, including The Beatles, For Your Engagement, Christina Aguilera, The Little Book of Baby Names, Chinese Astrology, For My Wife, and For My Husband.

Tiny Tomes

project : Book jacket and interior designs for 2.25” tall books that celebrate personal milestones, the first of their kind in the gift book market.

solution : Fanciful, fun, and colorful designs for more than a dozen book

Bunco in a Box

project : Design of product contents—a game instruction booklet, set of miniature dice, a bell card and a score pad—all to fit in a box just a bit over 3” tall.

solution : Meticulous attention to detail on design elements, including the use of silver and gold metallic highlights, ensured an elegant finished product that was delivered on time and on budget for release to major bookstores.

Bush in a Box + Hillary in a Box

project : Art direction and design of product contents—a booklet of quotes, standing Bush and Hillary figures and stands, and two pages of cling balloons—all to fit in a box measuring just a bit over 3” tall.

solution : Working with Neil Shapiro, a talented caricature illustrator from Chicago, Ann developed star-stangled kits that gently poked fun at our 43rd president as well as his nemesis.

Texas Hold ’Em in a Box

project : Design and typesetting of a humorous booklet that includes instructions and rules for several different versions of poker, as well as a deck of miniature cards, 12 miniature poker chips and a poker table—all to fit in a box measuring just a bit over 3” tall.

solution : A rush job delivered on time and on budget, this product features a retro look at the Texas Hold ’Em craze sweeping the nation.

Feng Shui series

project : Art direction and design for three 6.5” tall books that explain the Chinese art of arranging an environment to affect positive change in its inhabitants’ or visitors’ lives.

solution : The design for this book series evokes elements of classic Chinese art—clean and calm.