Design of a fresh, bright take on frozen food packaging for a company bending the rules when it comes to how baby food is bought and used. As an entirely new concept in the frozen food aisle—and the up and coming organic food market—the package and the information had to be eye-catching and clear, appealing to parents and babies alike.
A whimsical package that informs the consumer in a fun yet clean way that engenders trust and stands out from this growing segment of the market. The package morphed over the years as needs changed, and eventually was discontinued, once their shelf stable products took off.
]]>Design of a fresh, bright take on finger food packaging for a company bending the rules when it comes to how baby food is bought and used.
The first organic finger food on the market needed a design that stood out from the crowd. Using redundant Method packaging, a fresh, clean stand-out design was created to inspire tots and their parents.
]]>Design of a fresh, bright take on baby cereal packaging for a company making a huge impact in a market that was stagnant for years.
The first organic baby cereal on the market with DHA and Probiotics, a design that stands out from the crowd was created to help make HappyBellies a much-sought after item on Whole Foods shelves, and then in stores everywhere soon after.
]]>Design and art direction for a fun, fresh, child-engaging take on frozen food packaging for toddlers.
Happy Baby’s founder came up with a whimsical idea of creating cartoon spy characters representing the different products, since each meal and sauce included hidden ingredients that tots would not taste, but parents would appreciate.
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