packaging – A to Z studio | graphic design https://atoz.studio graphic design since 2001 Wed, 22 Apr 2020 19:56:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.15 https://atoz.studio/wp-content/uploads/2020/04/cropped-AtoZfavicon_512x-32x32.png packaging – A to Z studio | graphic design https://atoz.studio 32 32 Bitchin’ Butters artisanal peanut butters https://atoz.studio/portfolio/bitchin-butters-2 Tue, 14 Apr 2020 19:52:45 +0000 http://atoz.studio/?post_type=portfolio&p=1331 client

An artisanal peanut-butter line developed by two sisters in New York City.

assignment

Design labels for a sassy new entry into the gourmet peanut butter category that reflects the founders and their unique ingredients.

solution

Developing a concept that reflects the “high quality, stand your ground, take on all-comers, completely homemade peanut butter” that is Bitchin’ Butters was a really fun assignment. Their flavors—Not-So-Plain Jane, Big Bad Ruby, Dark Brown Debbie and Fanny Got Back—stand out on the shelf through the use of bold type, bright colors and a design that reclaims the sexy woman “trucker silhouettes”—morphing them into unique, powerful and yet still sexy ladies.

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