Notre Dame wanted to increase and foster a culture of servant leadership and awareness among their students through the development of a poster series for their halls and classrooms.

solution

AtoZ ran with NDHS’s 4C idea (confidence, competence, character and calling) by developing a colorful graphic of nested Cs, showing how interconnected—and yet unique—these four aspects of leadership are. Playing off those colors, each C developed into its own poster, further explaining each aspect’s theme.