A baby food company based in New York, that burst onto the organic food scene in 2003 and now serves healthy meals to children nationwide.
To create a happy, warm and unique logo and identity system that secures shelf space as well as develops consumer recognition and loyalty.
A bright, lively look for a company at the leading edge of today’s organic food revolution. In 2013, Happy Baby was acquired by Group Danone and the logo was acquired too! It has now changed slightly, but the heart of the initial design is still there.
A family-owned artisanal peanut butter company in New York City.
The company needed a logo that would take them from a spark of an idea and a great tasting product to the shelves of specialty markets.
A logo that reflects the spunk and fire of the two sisters that created their line of unique butters, yet would be flexible enough to shift colors by favor and work well against their feminista-inspired packaging.
For over 70 years, Anna Maria College has offered a highly personalized, liberal arts education from its location in Paxton, MA.
In 2017, Anna Maria realized that it was time to refresh their look from a traditional seal and crest to a mark that represented all that the college had attained. They had attempted a similar refresh several years before, but it had fallen flat and lacked a connection to the depth and history of the institution and what it offers to its students.
AMC’s new logo takes cues from the elements of the historical Anna Maria seal, but focuses solely on the college motto of Light and Truth and the open book and torch. Adjusting the orientation of the book and placing the torch within allows the mark to be seen in multiple ways: the book as rays of light itself, with the light emanating from within; the flame references the holy spirit; the torch could simply be a source of light, but also can reflect the teamwork and collaboration of a relay. This mark still leans on the historical symbols of the motto but reflects the current student body—one that is well educated and prepared to solve modern problems in an agile, active way.
A family-owned artisanal cheese maker in Oregon.
The company needed a logo that would take them into larger markets, yet still feel true to their passion for their farm and process.
A mark that incorporates the serene tone, overall feel and colors from an original watercolor of the hills surrounding their Oregon farm that had been painted by one of the founders, as well as their tagline “Artisan Cheeses from Pasture to Plate.”
]]>Since its founding in 1963, Sacred Heart has become a rapidly growing university in Fairfield, CT.
To produce a logo to launch a new fall student orientation program in 2019.
AtoZ took cues from the university seal’s shield and integrated a new day within—with the 0 in 50 representing a sunrise over the iconic SHU “skyline” of the university chapel bell tower.
This logo launched their orientation program, which also included a 44-page brochure detailing 50 days of events.
The firm needed a logo that exuded professionalism and flexibility and incorporated an aircraft image without depicting any particular model.
Sleek, powerful planes set in a circle convey endless destinations and possibilities, for the company as well as its clients.
A Newport, RI-based marine technology company.
Bring a start-up tech company’s name to life, with a nod to the maritime nature of the company and the security product and app the company was bringing to market.
The bold, classic lines of the typography are juxtaposed against an elegant, flowing mermaid, lending the company a feeling of strength and stability while playing off the name of the company and the sirens of folklore.
]]>Titan Machine is the leader in furnishing new elevator equipment with its unique blend of custom machining services to the elevator industry.
Titan desired a clean, updated logo to highlight their mission of keeping things simple.
Working off of the brand recognition that Titan already had—a bold company name in a deep blue—AtoZ modernized the typography and integrated a gear into the wording to reflect the company’s machining foundation.
]]>Blythedale Children’s Hospital is a specialty children’s hospital in New York. The hospital is dedicated to the diagnosis, care and rehabilitation of children with complex medical and rehabilitative needs.
Blythedale desired a logo to highlight the occasion of their 125th year.
Using negative space to connect the Blythedale logo’s jubilant child reaching for the stars and large playful typography set the tone for their year of celebration.
]]>The Westover School, often referred to simply as “Westover,” is an independent college preparatory day and boarding school for young women in grades 9–12.
Design a logo for their on-campus gallery, which features works from around the world.
A clean and subtle logo in gray with cues taken from Westover’s seal allows the works in the space to be the real focus.