A baby food company based in New York, that burst onto the organic food scene in 2003 and now serves healthy meals to children nationwide.
To create a happy, warm and unique logo and identity system that secures shelf space as well as develops consumer recognition and loyalty.
A bright, lively look for a company at the leading edge of today’s organic food revolution. In 2013, Happy Baby was acquired by Group Danone and the logo was acquired too! It has now changed slightly, but the heart of the initial design is still there.
Westover’s admissions department wanted a refresh of their Revisit Day materials, to reflect a fun, bright, engaging event that would appeal to the young women and their families that had been accepted for the following fall.
Placing several different sized invitations within a simple one-pocket “folder”—each with their own variation of playful yet subtle color motifs alongside bold, white typography—allow them to easily stand alone while also melding into a cohesive package.
]]>Notre Dame wanted to increase and foster a culture of servant leadership and awareness among their students through the development of a poster series for their halls and classrooms.
AtoZ ran with NDHS’s 4C idea (confidence, competence, character and calling) by developing a colorful graphic of nested Cs, showing how interconnected—and yet unique—these four aspects of leadership are. Playing off those colors, each C developed into its own poster, further explaining each aspect’s theme.
]]>Notre Dame wished to highlight a newly articulated set of values—“The ND Framework”—in a new outreach ad.
AtoZ worked with Keating Associates’ message to design an advertisement and develop an illustration that clearly communicated, in a very tight space, how these eight core values impact each student in their community.
]]>Notre Dame desired a self-mailing outreach brochure to reflect their new tagline, “Our Mission is You” while highlighting their signature programs and learning with purpose objectives.
A high-impact brochure with a simplified message was designed as a 6-panel wafer-sealed self-mailer. New photography and typography offset by large imagery made the most of the limited space available.
]]>In 2018, Sacred Heart was looking to revamp their Q&A brochure for students and parents, which had been the same for many years.
AtoZ developed a fresh, clean feel for this 16-page book, with large fun typography on the cover and open, photo-filled, easy-to-navigate pages for this content-heavy piece.
Unique to Tradewind’s scheduled service is that most, if not all, of their flights are about an hour en route. As most occur over water and often in international waters, cellular service is not always available. Tradewind travelers find themselves with not quite enough time to do much of anything between takeoff and arrival. Keeping them entertained with an in-flight magazine, funded by advertising, was the end goal.
Developing an engaging and readable magazine was due to the hard work of editor Meg Nolan. Ann worked with Meg and Tradewind from the start, helping brainstorm and giving feedback to section ideas and names, as well as designing the overall look and feel, from paper and print processes such as the soft touch cover, to fonts, styling and layout. As of 2020, we’ve worked together to produce 12 beautiful quarterly issues.
Since its founding in 1963, Sacred Heart has become a rapidly growing university in Fairfield, CT.
To produce a logo to launch a new fall student orientation program in 2019.
AtoZ took cues from the university seal’s shield and integrated a new day within—with the 0 in 50 representing a sunrise over the iconic SHU “skyline” of the university chapel bell tower.
This logo launched their orientation program, which also included a 44-page brochure detailing 50 days of events.
Westover School was looking for a new look for their annual report based upon materials that AtoZ had developed for them in the past.
Placing playful, yet subtle white typography on top of full pages of bold color from the school’s palette lends this piece a modern, bright and engaging feel. Taking a new look at the display of content and developing “quick facts” to punch out further highlights also mix up the contrast between white space and needed content.
project : Art direction and design of jackets and interiors for an ongoing series of 4” tall gift books on topics ranging from celebrating special occasions to biographies of celebrities.
solution : Eye-catching, “buy-me” designs for nearly a dozen books, including The Beatles, For Your Engagement, Christina Aguilera, The Little Book of Baby Names, Chinese Astrology, For My Wife, and For My Husband.
project : Book jacket and interior designs for 2.25” tall books that celebrate personal milestones, the first of their kind in the gift book market.
solution : Fanciful, fun, and colorful designs for more than a dozen book
project : Design of product contents—a game instruction booklet, set of miniature dice, a bell card and a score pad—all to fit in a box just a bit over 3” tall.
solution : Meticulous attention to detail on design elements, including the use of silver and gold metallic highlights, ensured an elegant finished product that was delivered on time and on budget for release to major bookstores.
project : Art direction and design of product contents—a booklet of quotes, standing Bush and Hillary figures and stands, and two pages of cling balloons—all to fit in a box measuring just a bit over 3” tall.
solution : Working with Neil Shapiro, a talented caricature illustrator from Chicago, Ann developed star-stangled kits that gently poked fun at our 43rd president as well as his nemesis.
project : Design and typesetting of a humorous booklet that includes instructions and rules for several different versions of poker, as well as a deck of miniature cards, 12 miniature poker chips and a poker table—all to fit in a box measuring just a bit over 3” tall.
solution : A rush job delivered on time and on budget, this product features a retro look at the Texas Hold ’Em craze sweeping the nation.
project : Art direction and design for three 6.5” tall books that explain the Chinese art of arranging an environment to affect positive change in its inhabitants’ or visitors’ lives.
solution : The design for this book series evokes elements of classic Chinese art—clean and calm.
]]>