Unique to Tradewind’s scheduled service is that most, if not all, of their flights are about an hour en route. As most occur over water and often in international waters, cellular service is not always available. Tradewind travelers find themselves with not quite enough time to do much of anything between takeoff and arrival. Keeping them entertained with an in-flight magazine, funded by advertising, was the end goal.
Developing an engaging and readable magazine was due to the hard work of editor Meg Nolan. Ann worked with Meg and Tradewind from the start, helping brainstorm and giving feedback to section ideas and names, as well as designing the overall look and feel, from paper and print processes such as the soft touch cover, to fonts, styling and layout. As of 2020, we’ve worked together to produce 12 beautiful quarterly issues.
The firm needed a logo that exuded professionalism and flexibility and incorporated an aircraft image without depicting any particular model.
Sleek, powerful planes set in a circle convey endless destinations and possibilities, for the company as well as its clients.
In their rapid moments of growth, Tradewind’s offices and airport signage were not always at the forefront of their attention. After many years, they decided to invest in the look and feel of their entrance space and offices as well as refresh customer contact points and lounges.
AtoZ helped to develop a company look for all signage, as well as Tradewind’s offices and lobby, in a high impact yet cost-effective way. Bold black signs for most airport communications and wayfaring made it easier for customers navigating the constantly changing airport thoroughfares—in San Juan, Puerto Rico especially. In their offices, through many small touches, visitors are welcomed in a tasteful way with minimal cost. Some of the projects included the development of a consistent color scheme for walls, trim and highlight walls, simple office signs, clean framed photos, a large metallic logo in the entry, as well as modern furniture and carpeting.
]]>Tradewind’s clientele is as unique as their destinations—those with homes or vacation spots in areas that can be difficult to get to, whether due to limited time, often difficult weather conditions or short runways. Their advertising demands a clear, concise message that appeals to a high level of expectation for service and performance.
Clean, simple messages juxtaposed against bold, strong photography evoke the superior experience a client has when flying with Tradewind.
]]>Tradewind’s clientele is as unique as their destinations—those with homes or vacation spots in areas that can be difficult to get to, whether due to limited time, often difficult weather conditions or short runways. Their advertising demands a clear, concise message that appeals to a high level of expectation for service and performance.
Clean, simple messages juxtaposed against bold, strong photography evoke the superior experience a client has when flying with Tradewind.
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