Master Blaster Hooch

client

Developed by a retired U.S. Army Jumpmaster, Master Blaster is a small-batch hooch maker in Florida who sells on a local scale, mostly at parachute-training events and airshows.

assignment

Create a flexible line of waterproof labels—with a design nod to the founder’s past as a U.S. Army Jumpmaster—that could be used interchangeably depending on what flavor was being brewed up at any given time. The size of the batch and the size of the jars is changeable as well, so the ability to hand label was important.

solution

Clean and bold colors make these labels stand out no matter the flavor. Featuring a Master Parachutist Badge in the center with “GO” and the Airborne insignia underneath, this label’s provenance is clear.